Successful online branding can have a huge impact on a business. These days it is more important than ever that your business is able to have a well-managed online presence.
Setting up your business’s branding online can sometimes seem like a challenge – it’s almost like opening up another shop front, and it does take some managing. Today it is more important than ever to try and have an online presence, and getting it right will almost always deliver results for your business.
Online branding isn’t necessarily about setting up an online store or even turning into a digital business. It’s just another way to market your business and engage with your customers.
In this video Ailsa Page, who has more than 20 years of experience in marketing and sales strategy for small business, shares 3 tips to help you with your online branding:
- Be consistent in your approach
- Ensure your online branding is the same as your offline branding
- Make sure that you’re communicating with customers who contact you online.
Have a pen and some paper with you, and take some notes as you watch the video. Have you set up a website or social media page for your business? If so, does it meet Ailsa’s three recommendations?