Basic principles of branding online

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Successful online branding can have a huge impact on a business. These days it is more important than ever that your business is able to have a well-managed online presence.

Setting up your business’s branding online can sometimes seem like a challenge – it’s almost like opening up another shop front, and it does take some managing. Today it is more important than ever to try and have an online presence, and getting it right will almost always deliver results for your business.

Online branding isn’t necessarily about setting up an online store or even turning into a digital business. It’s just another way to market your business and engage with your customers.

In this video Ailsa Page, who has more than 20 years of experience in marketing and sales strategy for small business, shares 3 tips to help you with your online branding:

  1. Be consistent in your approach
  2. Ensure your online branding is the same as your offline branding
  3. Make sure that you’re communicating with customers who contact you online.

Have a pen and some paper with you, and take some notes as you watch the video. Have you set up a website or social media page for your business? If so, does it meet Ailsa’s three recommendations? 

Business tools

Social media content calendar

Want to increase your social media presence? This tool helps you to visualise your social media posts each month, You may apply it to any form of social media.

It is important for a business to develop a plan for their social media content. Monthly plans can help to visualise how you use and intend to use social media. With this tool, you can ensure that you are taking a varied and creative approach to social media usage.

This is only a template, so feel free to add or remove categories if required. For the first month try and plan out your social media usage across all platforms, ensuring that you’re paying attention to what works best on each. For example, you wouldn’t want to put 10 posts per day on Instagram, or only Tweet once per month.