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7 Effective Strategies for Retaining Customers:
A Guide to Driving Repeat Business

Customer retention is crucial for business success. Explore seven proven strategies to enhance retention and build strong relationships. Learn how to provide exceptional service, nurture personalised relationships, implement loyalty programs, gather feedback, personalise marketing, offer educational content, and build engaged communities for sustained growth.

How small businesses can grow and save on costs with AI

Embrace the transformative power of Artificial Intelligence (AI) in Australian small businesses. Explore practical applications to enhance efficiency, personalize customer experiences, make informed decisions with predictive analytics, and improve risk management. Overcome challenges like technical knowledge, cost, and data quality for successful AI adoption.

Are you really concerned about AI or do you just not know enough about it to say yes or no?

A recent survey reveals Australians’ growing concerns about AI risks, urging stronger government action. Business Advantage’s Get the Edge Program offers crucial insights to navigate challenges and harness AI’s potential, aligning with public expectations for informed governance.

Mastering Financial Organisation for Small Business Success

Discover the importance of organizing finances for small businesses in achieving long-term success. Explore insights from Reckon’s article and learn about the transformative benefits of the Get The Edge Program from businessadvantage.online, empowering businesses with essential financial management skills.

Current Events

The following events are a curated list from reliable sources. This information is supplied from our global Events page and will therefore hold dates beyond the date of when this page was originally published.

Title Type Date Description
MBN Monthly Networking & Catchup In-person Melbourne 10/04/2025 A series of after-work networking events featuring presentations on business communication and leadership. Complimentary for MBN members. View event
Source Pro Melbourne In-person Melbourne 11/04/2025 A comprehensive event for procurement professionals to explore the latest trends and innovations in sourcing. View event
AI Implementation in Business Brisbane In-person Brisbane 22/04/2025 This workshop is designed to give you the tools and insights to integrate AI into your business strategy, transforming how you operate and make decisions. Whether you’re looking to stay ahead of the competition or explore the full potential of AI, this training will help you take that crucial next step. View event
AI Implementation in Business Sydney In-person Sydney 22/04/2025 This workshop is designed to give you the tools and insights to integrate AI into your business strategy, transforming how you operate and make decisions. Whether you’re looking to stay ahead of the competition or explore the full potential of AI, this training will help you take that crucial next step. View event
SHE RISES Summit In-person Melbourne 1/05/2025 Leadership & The Future of Multicultural Women View event
Melbourne Marketing Forum 2025 In-person Melbourne 20/05/2025 Four times a year, Melbourne’s brightest marketers gather in the CBD to hear from the experts and connect with industry peers over some drinks and finger food. View event
Boost your Business with Google Ads In-person Melbourne 21/05/2025 Learn the skills and strategies to turn Google Ads into a profitable tool for your business. Don’t miss out! View event
Buy, Don’t Build: The Ultimate Workshop on Business Acquisitions & Growth In-person Sydney 15/05/2025 Join this high-impact, full-day workshop in Sydney to get insider strategies, expert guidance, and proven frameworks that will help you confidently find, evaluate, and buy the right business—without the risk of a costly mistake. View event
Beyond Bitumen Rally in person car rally Victoria 25/05/2025 After ten years of continuous growth in New South Wales, The Beyond Bitumen Rally has spread its wings, and the BBR Victoria Rally has been created. View event