Unlocking Australia’s Start-up Potential: The Top Cities

Discover the best Australian cities for launching your start-up, based on a comprehensive study of key economic factors.

Launching a start-up is an adventure filled with challenges and opportunities. While the digital age has somewhat blurred geographical lines, a start-up's physical location can significantly influence its survival and growth prospects. With this in mind, the Start-up Cities Report, compiled by Australian accounting software company Reckon, provides invaluable insights for entrepreneurs looking to find the golden spot in Australia to plant the seeds of their next venture.

The comprehensive study analysed the 50 largest Australian cities across 18 crucial data points, offering a panoramic view of the landscape that new businesses are stepping into. Factors such as talent pool quality, business environment, internet infrastructure, and cost of living were meticulously assessed to score each city on a 0-100 scale. Here are the highlights and insights from the report that aspiring and current entrepreneurs should not miss.

The Verdict

While major capital cities often come to mind when thinking about start-ups, the report suggests considering broader horizons. Surprising entries in the list and unique offerings of each location suggest that the "best" city varies based on the specific needs and niche of your start-up.

Beyond the Data

Reckon's CEO, Sam Allert, emphasises that success is achievable across Australia's diverse cities. He encourages aspiring entrepreneurs to look beyond the obvious choices and to consider a wider geographical horizon when planning their ventures.


This report serves more than just a ranking of cities; it's a tool for strategic decision-making. Whether you're plotting your first venture or looking to expand, the insights from the Reckon Start-up Cities Report can guide you towards a location that maximises your start-up’s potential for success. Remember, location is more than a backdrop; it's a strategic asset.

Additionally, the transformative Get The Edge Program offered at businessadvantage.online provides small business owners as well as budding small business owners, with the tools, resources, and community support needed to plan successfully, drive growth, and ultimately make their businesses more profitable. Take the leap and explore the benefits of the Get The Edge Program to unlock the full potential of your small business. Start your journey towards financial organisation and business success today.

Original report prepared by Reckon and accessed May 07 2024 - www.reckon.com/au/small-business-resources/startup-cities

Get The Edge Program

$195 six months access

On-demand videos | Save over $5k on business expenses | Tools and resources
Held over two information-packed days, Small Business Australia released its Get The Edge Program at its inaugural conference.

Developed and delivered by industry leaders, this Program is a must for any business owner, coach, adviser, or professional serving small businesses who are looking to get the edge on their competitors.