FREE WEBINAR
Improving revenues and profits of professional services practices
Thursday 25th July at 12:30 pm AEST
While economic forces continue to impact the overall level of property and commercial transactions, the changes coming in AI and regulation will increase pressures on practice revenues and profits.
Our Small Business Australia webinar, brought to you by our partner PEXA, will detail some key practical strategies practice owners in legal, conveyancing and accounting practices can implement to maintain and improve on existing revenue and profit levels.
Presenters
Learning outcomes
Drivers of Revenue and Profits
- Understanding your Practice Profit Tree
- Role of customer numbers, pricing, staff productivity and systems
- Importance of accounting for owner time and pressure
Attracting New Customers
- Why existing and past customers are critical
- Issues with existing websites, email and the telephone
- What AI and Google changes will mean to your marketing and promotional strategy
Converting the Enquirer into a Customer
- Profiling the customer and their needs
- Educating the customer about what’s involved for their needs, what’s important when making a choice
- Overcoming the four reasons many enquirers do not choose your practice
- Designing the 4 C’s to your conversation process
Pricing for Customer Satisfaction, Profit and Referrals
- Making visible the invisible
- Educating the customer and exceeding their expectations
- Ensuring the service delivery costs to you and the peace of mind/time savings for the customer are captured
Role of your practice brand, your personal professional brand and brand building social media
- What is a personal professional brand, and why is it important?
- What social media will give practice owners a return on time/energy and financial investment?
Building an ongoing relationship after the file is closed
- Adding more value during the delivery process. Where’s the stress?
- Adding value after the fees are paid